Who is SYNCO - SYNCO story

SYNCO at a Glance

Welcome to SYNCO - a brand developed by Guangzhou Zhiying Technology Co., Ltd. (Zhiying Tech), a company founded in 2017 and intended to be an"audio master" integrating R&D, design, manufacture, and marketing.

"Sound Syncs Everywhere."

Headquartered in Guangzhou City, SYNCO now has a local plant of 30,000 m². The 2 subsidiaries - one in Shenzhen, China, and another in Frankfurt, Germany - allow SYNCO to combine cutting-edge R&D with localized service and logistics. This global structure ensures faster innovation, efficient supply, and responsive support for creators around the world. Now SYNCO is recognized by more than 5 million creators in nearly 70 countries.

The SYNCO Story

SYNCO founded in 2017 for audio business

2017: The Story Begins

The SYNCO brand story began in 2017 when Zhiying Tech company opened its door in Guangzhou City, China, with a focus on 2C business.

2019: Step into Audio Industry

After two years of steady growth and refinement, we established our R&D team and proudly released our first shotgun microphone SYNCO D2 - a milestone that marked the beginning of our audio journey. This is the first time SYNCO stood on the international stage.

SYNCO D2 shotgun mic launched in 2019

2020-2023

The years 2020-2023 saw SYNCO make great innovations in wireless microphones and significantly expand the product line.

The first evolution is the upgrade of SYNCO logo in March 2020. Then the range, starting with the G1, evolving through the G2, and reaching the G3 Pro, makes great movements from screenless designs to full-screen and now touch-screen systems. This is a showcase of smarter interaction and enhanced usability. 

The expansion from camera-mounted models - SYNCO G Series - to direct plug-and-play solutions for smartphones - SYNCO P Series - not only demonstrates innovation in sound technology but also shows adaptability from professional creators to everyday users - making high-quality audio creation accessible to all. 

SYNCO G1 the first-generation wireless lavalier microphone

2020

SYNCO G1

The first-generation wireless lavalier microphone developed and launched by SYNCO.

 
SYNCO G2 dual-channel wireless lavalier microphone with TFT screen

2021

SYNCO G2

It comes from G1 and is reborn with a TFT display to show all main indicators.

 
SYNCO G3 Pro touch-screen wireless lavalier microphone

2023

SYNCO G3 Pro

The 2-inch touch-screen provides an intuitive display of battery status, recording levels, and sound effects, making it easy to operate.

 
SYNCO Xtalk Series: Wireless intercom headset Ecosystem

2024: A Dedication to Talkback

What began as a passion for listening then grew into a dedication to talkback. SYNCO believes that great sound is not only about capturing voices, but enabling real-time communication and connection. In this context, the year 2024 also saw SYNCO march into wireless intercom headset business and launch the world’s first master-free 2.4G wireless intercom system that ranges from Xtalk X, Xtalk XPro to Xtalk XMax - a full lineup tailored for diverse communication needs.

2025: A New Chapter of Diversification

In 2025, SYNCO took another leap forward: we refined and expanded our existing product lines. The G4, with its new hexagonal ID design, redefined the form and function of wireless microphones; the Xtalk Master system was introduced as the command hub of team communication.

At the same time, to deeply integrate into the broader photography industry, we entered new territory by launching SYNCO XView M4 smartphone monitor for solo creators. These innovations not only expanded SYNCO’s portfolio but also embodied our vision of bridging sound and image, communication and creation.

SYNCO XView M4 selfie monitor screen for solo creators

SYNCO XView M4 Selfie Monitor Screen

SYNCO G4 Magnetic Mini Wireless Microphone

SYNCO G4 Magnetic Mini Wireless Microphone

SYNCO Xtalk Master Wireless Communication Headsets

SYNCO Xtalk Master Wireless Comms Headsets

Today, SYNCO continues to combine innovation, design, and technology to empower every creator. From wireless microphones to real-time talkback systems and imaging solutions, SYNCO remains devoted to helping people hear more, see more, and connect more deeply with the world.